Incorporating AV In Any Business To Drive Sales
AV surrounds us more and more in our daily lives, but have you ever put serious thought into how you could use it to help your business grow? Flightcase Warehouse works with scores of AV professionals and knows first-hand the wonders that these experts can create at pretty much any live event you can imagine. Let’s not just leave it at that, though. Company execs and marketing teams listen up – here’s how business-centric audio visual tech can power up your enterprise and make you money!
Got a bricks and mortar store? Pair innovative POS and AV touch screen technology to boost customer engagement whilst keeping intrusiveness to a bare minimum. By incorporating information within an interactive touch screen display (be it tablet, video screen or interactive wall), studies have shown that customers feel much more at ease when browsing and more connected with your brand. What does this mean for sales? Well, customers are more likely to request further information or buy due to info being readily available and not having a pressurised sales pitch by staff.
The interactive experience doesn’t stop there. Virtual reality has become increasingly popular with the general public, and the opportunities it presents to potential customers are astounding. For example, web camera technology combined with virtual reality software can create anything from virtual changing rooms, immersive destination exploration, live action play of gaming or test driving a car. Ideal for both in store or in the sales showroom. Talk to your web developer about integrating with your website for even better e-commerce conversion rates.
Moving away from in-store focussed tech applications – trade shows and exhibitions present a prime place for AV to shine. If you’re looking to increase footfall to your stand, you pretty much can’t beat show-stopping, cutting edge interactive tech to draw in the numbers. Something even as simple as a LED display or a rolling soundtrack can turn heads if used correctly; but experiences such as ever popular VR headsets can go a long way in helping you make the most from your exhibition investment.
Got some AV kit yourself or want to ensure that your upcoming venture is kept safe and secure, performing to its very best for the longest time possible? Talk to Flightcase Warehouse about protective solutions and also any advice we have for AV profs.Visit our website, contact us via email, or call us on 01827 6009.